Winning The Search Engine Ranking Wars |
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Protecting Your Search Engine RankingYou have worked hard to build a good site, and have done everything you can to get good rankings. All seems to be going well. Then all of a sudden you find you are banned by the search engines. And you have simply no idea why. Protecting Your Search Engine Ranking:- Before you panic, make sure you really HAVE been banned. If you have a Google toolbar, you can do this easily by typing your URL in your browser. If you really are banned, the Page Rank box will be solid gray. Often people think they have been banned when really they have just dropped in ranking – perhaps because they failed to update their site – and the site isn’t showing up in Google. If you really have been banned, there are two main ways this could have happened: on-site and off-site. You need to be aware of on-site and off-site tactics that can get sites banned by search engines, and make sure you don’t fall into any of these traps accidentally. One of the on-site practices that can result in a ban is hidden text. You know that you need to optimize your site for important keywords, but avoid using too many. One way of getting round this is by inserting lots of extra keywords invisibly, by making them the same color as the page. This way visitors to the site will see the normal text, but the keywords will show up in the search engines. Search engines have got wise to this and ban those who try it. But supposing that, quite innocently, you have put blue text in a white box on your site, with a blue page background. The search engines spiders (mini-programs that crawl web sites) could pick up blue text plus blue background and interpret this as hidden text. To avoid this, be very careful to ensure that the text color doesn’t match any other color on the page. Another on-site tactic that can result in banning is keyword stuffing. This means using the keyword dozens of times even if it results in nonsense. This is usually in the text but could be in the title tag. For instance on a site selling phones, with the main keyword “phones”, the title tag could read “phones phones Phones PHONES phones phones phones Phones phones PHONES….” And so on right across the page. Meta tags can also be stuffed, with the same keyword appearing over and over again in the keyword meta tag. Protecting Your Search Engine Ranking - Part 2 follows... This is just a brief snippet Read More Here
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