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Protecting Your Search Engine Ranking Part 2Of course you can avoid this by using keywords sensibly in your text content. A good rule of thumb is to stick to a 5%-9% density (the percentage of your word count that consists of keywords), not using the same keyword in consecutive sentences, and ensuring the keywords occur naturally in the text. Protecting Your Search Engine Ranking - Part 2:- However, a problem could occur if your company name is one of your keywords and your text is a description of your company, what it does and what it produces. You could unintentionally find your company name occurs repeatedly and far exceeds the permitted density. The search engines could interpret this as “stuffing” even if that was not your intention. Be very careful, calculate your keyword density and don’t use the same keyword more than once every two sentences even if it is your company name. The third on-site tactic that is penalized is known as cloaking. Just as, in Star Trek, a space ship could be made invisible to sensors by cloaking, so some operators will organize their site so that it displays some pages to the search engines that ordinary visitors can’t see. The pages displayed to the search engines are highly optimized but not readable by visitors. Search engines take a very stern view of this practice and will undoubtedly penalize a site that employs it. There may be occasions when people may want to do this for innocent reasons. People have sometimes used cloaked pages to guard against “pagejacking” – theft of their material – because visitors cannot access the code of a cloaked page. However, this is becoming increasingly unnecessary these days because of the use of offsite elements that cannot be stolen, such as link popularity. So you should have no need to adopt this practice and there should be no reason for you to be banned for cloaking. So these are the three on-page ways in which you could find yourself accidentally banned. Take reasonable care and you can avoid these quite easily. Protecting Your Search Engine Ranking - Part 3 follows... This is just a brief snippet Read More Here
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