Increasing Your Search Engine Ranking Part 3

To check whether meta tags are set up on your site, click on “View” at the top of the browser and then click on “Source”. If meta tags are there, you will see something like: META name=keywords content=... followed by the keywords you have chosen. If the tags are not there, think about adding them, or asking your designer to do so. It should be noted that meta tags are not the most important factor in your search engine ranking, but every little bit helps.

Increasing Your Search Engine Ranking - Part 3:- These three things – title tags, content and meta tags – are ways of actually maximizing the friendliness of your site itself towards the search engines. But there is one more thing you need to do, which is off the site, not on it. It concerns link popularity.

Apart from content, the most important factor the search engines look for in deciding how high to rank your site is its popularity. That is, the number and quality of sites that link to yours. They consider this one of the best indicators of the quality of your site.

To find out how popular your site is, type “free link popularity check” into a search engine and click on one of the sites that offer a check. If you find your popularity is low, it might be a good idea to start a link popularity campaign. Find sites similar in content to yours, which themselves have a good ranking, and place a link to them on your site. Then send a polite e-mail telling them you have linked to them, and ask if they will link to you in return. Some won’t be interested, especially if you are new. But even if just a few agree to link to you, it will help you in two ways: it will boost your ranking, and it will in itself increase the targeted traffic to your site.

So, if you have put up a new site and find people aren’t visiting it, don’t despair, and don’t just give up and start a different business! Work on these four methods of bringing your site to the notice of search engines, and you will soon find the right sort of customers coming your way.

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